GTM Strategy, chapter 4: how you talk about what you are selling
How you show up on your market is first a function of your brand and message. in this 4th chapter of our GTM saga we share lessons on how to build them both with a minimum lovable approach.
GTM Strategy, chapter 3: how you are selling
Capturing value in your target market is the ultimate goal of a GTM strategy. This third chapter of our series focuses on guiding principles to nail your pricing and sales process.
GTM Strategy, chapter 2: what you are selling
In your Go To Market strategy, you have to be very clear on what you sell and how it fits the way your buyers buy. This second chapter of our GTM Strategy series focuses on the questions to answer in order to be clear on what you go to market with.
Go To Market Strategy: the hardest simple thing to do.
Defining your Go To Market strategy is one of the most crucial steps in your company journey. One that is never done for ever and needs your whole team mobilized. We have extensive experience creating GTM strategies as operators, here is the first installment of a series of posts on how to do it. Today’s conversation: defining your target market.
Peeling back the onion: when a growth engagement pivots to a company reboot.
Facta Patners was commissioned by investors to help two companies grow their combined revenue. Turns out the real need was a full assessment of the investments and realistic paths forward. See how we did it.
Why You Need a Good Strategic Planning Process
Strategic planning has a bad rep. Yet, it is probably your most powerful leadership tool. Here are a few ideas on why you need one and how to get started.